Thursday, April 30, 2015

Calendar* Clarification: Michael Jackson Pepsi Commercials

Some websites erroneously say that the famous Michael Jackson Pepsi commercials aired in the Soviet Union on May 5, 1988.  This is untrue.  What happened was that Pepsi became the first company to buy commercial time in the Soviet Union, purchasing television airtime to show five minutes of commercials, including two showing Michael Jackson's famous commercial.  The commercials were set to run May 17-21.    An article in the newspaper The Los Angeles Times and other newspapers on May 6 may have confused the website owners.  The article never said the commercials were run the previous day.  Rather, they said that Pepsi bought the airtime and that the commercials would air in the Soviet Union on May 17-21. 

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